Treetology
Treetology is an agricultural platform focused on facilitating tree planting initiatives. It offers users the opportunity to purchase and gift plants for plantation, as well as create their own forests.
Project Type
E-commerce and environmental sustainability platform for tree planting and forest creation.
Target Users
Environmental enthusiasts, individuals passionate about sustainability, gift shoppers, and those interested in forestry.
My Role
UI/UX Designer responsible for designing and enhancing the user experience of the Treetology platform.
Duration
4-5 weeks (Sep 2023 - Oct 2023)
Overview
Treetology is a visionary initiative at the intersection of environmental stewardship and digital innovation. With a mission to empower individuals to make a tangible difference in the fight against climate change, Treetology offers a seamless online platform for tree planting and forest creation. Through intuitive user experiences and a diverse range of features, users can easily engage in meaningful environmental actions, whether it's purchasing and gifting plants, monitoring their growth through geo-location technology, or establishing their own green sanctuaries. Treetology not only facilitates tree planting but also cultivates a sense of community and purpose, where every action contributes to a greener, more sustainable future for generations to come
Role
As the UI/UX Designer for the Treetology project, I spearheaded efforts to optimize the user experience, focusing on enhancing usability and functionality for seamless navigation and engagement. I collaborated closely with developers and project stakeholders to address key challenges, particularly in streamlining the process of purchasing and gifting plants and creating personalized forests. By ensuring intuitive design and consistent user interactions, I played a pivotal role in crafting a cohesive platform experience that empowers users to contribute to environmental sustainability effortlessly
Initial Thinking
Target Users
Individuals who are passionate about sustainability and are interested in contributing to environmental conservation efforts.
People who are looking for meaningful and eco-friendly gifts to give to their friends, family, or colleagues.
Those who have an interest in trees, forests, and nature, and may want to learn more about tree planting initiatives or get involved in creating their own green spaces.
Key Discoveries
Insights from User Research on Treetology Platform
Users appreciate the simplicity and ease of purchasing and gifting plants through the platform.
Geo-location feature for plant health monitoring is positively received, enhancing user engagement.
Some users express confusion regarding navigation within the platform, suggesting a need for improved usability.
Design Process
Emphatise
Ideate
Design
Prototype
Deliver
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